The ‘Quin House

Account Lead / Strategist

Agency: superdigital™

The ‘Quin House (@thequinhouseboston) is a modern social club coming summer of 2021 (originally Dec 2020, then COVID-19…). Eight levels of very unique rooms for dining, drinking, relaxing, programming, events, and more. A social club that brings together Boston’s diverse leaders, innovators, creators, rising stars, and wild ones, in the most beautiful building the city has to offer.

Digital Brand Deliverables:

Microsite
Social Content
Long-form Video
Brand Manifesto (Coming soon)

The Microsite

www.thequin2020.com or see the full spread.

Once somebody is officially nominated to be a member of the club, they are provided this microsite which gives them a sneak peek of the club, teasing them & enticing them to commit and apply.

We developed “Tarot Cards” for The Quin’s target prospects: Leaders, Creators, Innovators, Rising Stars & Wild Cards. This gives current members & nominees a frame of reference to who will be at this club and how they fit in.

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Social Content & Launch

IG: @thequinhouseboston

Content strategy for a club that doesn’t open for a year can be difficult to pull off… no real assets of the building, not many events to capture, and COVID-19 providing a huge construction hurdle.

Create excitement & stay mysterious all while still creating a digital brand voice and showing what the club is about.

Video Production

I was the onset Producer for the shoot in San Francisco & Boston; I also produced the post-production edit in Boston.

Photography

I sourced & brief our event photographer for social & digital content. Shot by Ry Wong.