perfectlyfree® (Incredible Foods)

Account Lead / Strategist

Agency: superdigital™

perfectlyfree® (now Incredible Foods™), a leading innovator in snacking, found a way to fuse two powerhouses — fruits & veggies — into one snack-able "Veggie Bite.” To highlight the groundbreaking innovation, we launched The Füzonator: a vending machine that would live digitally, and in real life all over Boston. The physical machine included an experience that gave users the opportunity to receive free Veggie Bites & to be entered into a giveaway.

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The Machine Experience

We designed an interactive experience using the full touch screen of the vending machine. We asked users to guess which fruit & veggie combination had enough synergy to fuze into the perfect superfood fusion.

We had 3000+ experience completions in Boston across a few weeks.