Oscar Mayer: Bologna Face Mask

Account Manager

Agency: Johannes Leonardo

We helped Oscar Mayer launch a full rebrand in 2021 – ‘Keep It Oscar,’ a mantra that says we could all take things a little less seriously. It launched with TV, OOH, Social, the whole nine.

For 2022, we set out to create brand activations that extend and create buzz around that mantra. Enter, Bologna Face Mask. Inspired by the childhood tradition of turning bologna into face masks, we created our own. A real, moisturizing "Bologna" Face Mask, with real benefits.

We launched on Amazon in January 2022, and sold out within days. A few other noteworthy results:

• #1 on Amazon (#1 New Release on Amazon’s Beauty & Personal Care)

• 35,000+ Masks Sold

• 2 Billion+ Earned Impressions

• Increased Sales by 30% (One of the best bologna sales weeks of the year)

Case Study

An overview of all components and results of our campaign.

Product Demo Video

Launch video promoting our new Bologna Face Masks.

Lifestyle & Product Stills

Stills shared during Press outreach, ensuring that every piece of coverage had beautiful imagery attached to it.