“JetBlue wants people to tell the airline, through an Instagram video, why they need to get to a place where the forecast is different from their current one. Using the hashtag #FlipTheForecast, potential travelers are tasked to create a video telling JetBlue Card which city they live in and why they need to flip their forecast. It could be someone in Massachusetts longing to get away from the cold, or someone in Arizona eager to build a snowman. It just needs to be a different climate. Winners of the contest will get two roundtrip tickets on JetBlue.”

Originally posted on The Drum.